Our Purpose

Supply agricultural produce from the Mitta Valley catchment area direct to retail to gain a consistent premium price point.

Our Vision

A successful Co-op that supports thriving, sustainable and profitable agricultural enterprises in the Mitta Valley, and that is part of a healthy Mitta Valley community and landscape.

Our Mission

Expand our range of produce offerings by looking for new members or opportunities. Inspire smaller farm lots in the valley to become productive to grow new produce ranges. Market the brand so it is synonymous with quality produce at a premium price point by using the marketing levee for both brand awareness and direct sales with set goals to ensure demand is greater than supply. Market the Mitta Valley by partnering and supporting complementary stakeholders such as council so the valley becomes part of the foodies trail to increase tourism. Ensure animal husbandry and environmental sustainability is a priority of our members by sharing knowledge and best practice and inviting expert advisors to the valley to increase member knowledge and skill sets. Support our wholesalers and retailers by suppling them with consistent and quality produce and also marketing and PR support that is aimed at increasing patronage and awareness of their stores.

Who we are

We are a group of farming families in the Mitta Valley in North-East Victoria. In 2017 we decided to take control of marketing and selling our beef to obtain a fairer price. So we formed the Mitta Valley Farmer’s Co-op. Mitta Valley Beef is the trading name under which we sell our beef. The Co-op is run and owned by the farmers with all benefits going to members. Our farms are located throughout the Mitta Valley, a pristine valley under the Victoria High Country. With high rainfall, fertile soils and nestled under the Australian Alps, our landscapes produce beef, dairy and other agricultural produce that is second to none. Any beef sold by the Co-op has to meet strict quality guidelines. It must be grass fed with hay and silage being allowed during periods of low pasture supply. The animals also must not be treated with Hormone Growth Promotants. Our members are also part of the local Landcare network. We strongly support farming that supports the environment as well as helping rural communities to thrive.

Our Formation Meeting

February 4, 2018, Dart Pub, Dartmouth